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8 Tips to Get More Organic Reach on Facebook
You’re not imagining things. Facebook reach for business pages has decreased dramatically and Facebook isn’t denying it at all. In fact, they’ve been transparent about the need to deliver a profit for...
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The New Rules of Facebook Marketing
Facebook moved your cheese. When Facebook began rolling out the new news feed algorithm, downgrading reach for business pages and making it necessary for brands, businesses, entrepreneurs and...
View Article10 Social Profiles Every Author Needs
Every author needs a platform, a way to connect with readers and let them know when their next book is ready to be purchase. So what is a platform? A platform is simply the reliable ways in which an...
View Article5 Promotional Hot Spots Every Facebook Business Page Can Use
With more than one billion people logging onto Facebook every month, entrepreneurs cannot afford to ignore the marketing implications. Custom designed apps serve as mini web pages on a site with more...
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How to Market with A Facebook Personal Profile
While I think every author, brand or entrepreneur needs a Facebook business page, there is still a great deal you can do, right now, to optimize your personal profile to increase your personal brand...
View ArticleHow To Create A Marketing Calendar | Business Strategy
Every small business, entrepreneurs, author or brand needs to plan their marketing in advance in order to budget their resources. But what if you don’t have experience creating a strategic,...
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To Boost or Not to Boost a Facebook Post
To boost or not to boost? That is the question Facebook page owners ask me when they’re struggling with decreased reach and no engagement. Is it better to boost a particular post, or to promote the...
View ArticleVIDEO: Facebook Call To Action Feature
Facebook’s Call to Action Feature is a free, easy to use, under utilized, and extremely effective digital tool for creating more traffic to your website or sales page from Facebook. Learn more about...
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Social Proof for Authors
In personal branding and book marketing, one term keep cropping up, social proof. Let’s look at what social proof is and how it can best be used to accomplish an author’s primary goals on social...
View ArticleHow to Make Podcast Appearances Work For You
You’ve written a book, and you’ve secured, or had someone secure for you, several podcast interviews to help promote your work. Well done. The exposure these podcasts can bring to you and your writing...
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